For many years Zufi Alexander has had an insatiable passion for women’s apparel, yet found herself bored with the typical brands and in search of something unique and rare. Always on the forefront of fashion, Ms. Alexander recognized the need for a fresh approach to women’s accessories and was inspired to launch her own handbag line in October of 2004.
Designed in London and individually handcrafted in Milan, each bag is simple and highly functional yet elegant and chic. The handbags are inspired by the styles of the 50’s and 60’s and are easily mixed with today’s newest trends. Ms. Alexander’s handbags offer a wide range of sizes with small compact clutches to large totes. With the durability of an Hermes Berkin Bag one can count on quality as much as individuality. This is guaranteed in that each bag is adorned to your liking with one of Zufi Alexander’s trademark crystal butterflies, ladybugs or flowers. Made from richly colored leather or leather-trimmed linen, the bag’s handcrafted workmanship and stunning silhouettes are certainly not going unnoticed.
This is most apparent with Ms. Alexander’s recent honor as the “New Accessories Exporter of the Year,” as awarded by Princess Anne on behalf of the UK Fashion Export Committee. The Zufi Alexander handbag collection starts at $1500 and is currently available at 23 retail locations worldwide including Saks 5th Avenue, Henri Bendel, Bus Stop and Intermix to name a few. Attracting the attention of celebrities alike, Ms. Alexander has acquired a following of such leading ladies as Kate Moss, Gwyneth Paltrow and Cate Blanchet.
When asked to explain her bags in just two words, Zufi replies, “Oh that’s easy… Simply Luxurious!”
For further information, please visit www.zufialexander.com